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Research, Fundamental

Beverages: Have Price Increases Finally Reached the Point of Demand Destruction?

Garrett Nelson, VP of Equity Research

09 October 2023

Summary

Non-alcoholic beverage companies took advantage of their high degree of demand inelasticity and lack of competition to aggressively push through a series of price increases on their products in 2021 and 2022, with little negative impact on their overall sales volumes.

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