Should I just be looking at the colors to Buy-Green or Sell-Red, or is there more?

The color-coding is important for a quick answer and/or a glance down the page, but all the factors that go into the final decision should be reviewed. Comparing the fundamental information against the technical data is key. Checking the Power Ratings over the last few weeks and looking for alerts or Industry Group action all helps in making a complete opinion as well as enhancing your response and offering full disclosure to customers.