Fundamental, Whitepaper

Interactive Media: Digital Ad Rebound Driving Profitability

Angelo Zino, CFA, VP, Senior Energy Analyst
14 November 2023


Heading into 2024, we project digital ad spending to grow by a 7%-9 % pace, as the recovery continues to take form in the first half. The Olympics, as well as the presidential election, will support additional gains in the second half. Greater momentum from China advertisers is stimulating near-term demand while increasing investments in Generative AI(GenAI) will improve content/recommendations and translate to higher return on investment (ROI) for advertisers.

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