Fundamental, Research

Interactive Media: Implications of a Potential Tik Tok Ban to Competitors

Angelo Zino, CFA, VP Equity Research and Tech Sector Head
07 March 2023

Summary

Shares of select social media companies could have room to rise on a potential TikTok ban that could be gaining traction from Congress. A potential TikTok ban would improve engagement levels to U.S.-based social media outlets and help drive greater ad dollars to those platforms.


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