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Research, Fundamental

Movies & Entertainment: Prisoner’s Dilemma

Kenneth Leon, Director of Equity Research

22 January 2024

Summary

The shift from traditional networks to video streaming has been risky and unsuccessful. Even in the best-case scenario, streaming might not be as profitable or stable as broadcast and pay TV. The focus of leading video providers has shifted to monetizing non-core franchises like local TV stations or pay TV channels. The highly competitive streaming market includes Amazon Prime Video, Alphabet’s YouTube TV, and Apple TV+. Google and Meta Platforms dominate digital advertising, taking market share from TV advertising. Diversified media companies must find the right balance to compete against Netflix, the streaming leader.

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