he beverage landscape is evolving rapidly, and one of the most unexpected trends is the explosive growth of non-alcoholic (NA) drinks. In a market where traditional alcohol volumes declined 1% in 2024, NA beer surged 9% globally, with U.S. growth projected to hit an 18% CAGR through 2028.
CFRA’s new thematic research dives deep into this movement, identifying the key players benefitting from early momentum and those at risk of being left behind. Backed by proprietary analytics, the report evaluates market trends, generational consumer habits, and competitive positioning within the NA beer and beverage space.
Heineken, Athletic Brewing, and Anheuser-Busch InBev have capitalized early—securing first-mover advantages and significant shelf space. Meanwhile, brands like Boston Beer, Constellation, Molson Coors, and Brown-Forman face intensifying competition and shifting consumer loyalties.
With younger consumers driving demand and the concept of “zebra striping” gaining traction—mixing alcoholic and non-alcoholic beverages for balance—the market dynamics suggest continued disruption.
What You Will Learn
- How the non-alcoholic beverage market is outpacing alcohol growth across key global markets
- Which public companies are winning and losing market share due to this trend
- Demographic drivers behind the NA boom—especially Millennial and Gen Z behavior
- Key brand and SKU performance insights from recent sales data
- Strategic risks and investment implications for leading beverage companies
This report provides data-backed insights and forward-looking implications for beverage companies and investors alike. Download the full research report now.