June 25, 2026 - The 2026 FIFA World Cup is well underway. CFRA Senior Equity Analyst Alex Fasciano breaks down what the latest data reveal about average daily rate (ADR), occupancy, and revenue per available room (RevPAR) trends across U.S. host and non-host markets. Host-market ADR growth averaged 14% month-to-date in June 2026 – roughly three times the 5% growth recorded in non-host markets – and that outperformance appears broad-based rather than concentrated in gateway cities.
Notably, pricing, not occupancy, is the primary driver of the RevPAR divergence between the two cohorts. Fasciano also addresses the softer-than-expected demand environment and assesses whether the pricing tailwind may be sufficient to offset it.
Download the full report for CFRA's current views on Marriott International (MAR), Hilton Worldwide Holdings (HLT), and Hyatt Hotels Corporation (H).