Defined Outcome ETFs - U.S. ETF Developments to Watch in 2023 #2

Defined outcome ETFs uniquely suited the investment zeitgeist of 2022. In a rare year when stocks, bonds, and gold were all down simultaneously, investors were looking for safe havens. These ETFs were able to offer investors a downside buffer, while still allowing them to participate in some upside. The adoption of these products also reflects the development of the ETF industry from its low cost beta roots towards more structured solutions for investors.